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Ice, Ice Baby

Tom Hiddleston during Live Below the Line and ALS Ice Bucket Challenge
Tom Hiddleston during Live Below the Line and ALS Ice Bucket Challenge

I don’t know about you, but I really hate viral videos and campaigns, and half the time, don’t understand the point. This past 12 months has been the yeah of the selfie and viral video (neknomination, I’m in me mum’s car, James Franco’s weird semi-nude selfies) and I hate how they clog up my twitter, facebook, and Tumblr feeds. I don’t want to sound bitter about the use of social media for charity, in fact I whole-heartedly support it – if it wasn’t for Tom Hiddleston and his video regarding Live Below the Line, I never would have signed up!

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